When it all started ...
A brand was developed to serve a demanding consumer looking for style, attitude and comfort in the same package.
Baseativa was founded in 2007 in Caxias do Sul, Brazil.
Baseativa is active in the gym market as a brand part of the clothing business, whose market share has been significant for over 30 years.
Baseativa's collection is based on research into fashion, markets, trends, modeling and textile technology. In each collection, we have been able to customize materials and designs with design and comfort. We have wanted to create versatile clothes that can be used in the gym or on a daily basis, for example at the beach or for entertainment.
The aim is to continue to bring new, stylish, high-quality materials alongside the current collection.
Baseativa is involved in global changes, such as individual well-being, responsible consumption and environmental considerations.